If you want to buy a quality jewel for yourself or a loved one, the internet could be the place to do that. Shopping for jewels online has a number of advantages. The big online jewelry stores have much fewer expenses, which is why they can afford to sell jewels at a lower price than the shops on the streets that have to pay for rent, displays, etc. Another advantage is that you can buy the jewels you need without leaving the comfort of your own home and spend a lot of time physically searching for the perfect ornament. And what can be better than saving time and money? Of course, if you have never shopped online before, there are a few things you have to keep in mind.
For starters, you have to pick out a reputable jeweler. Hundreds of online stores get created each day and a large number of them are scams, so you have to be careful. Select a couple of online stores and check each one out individually. Good, reputable e-stores must have quality customer service. There is no way to find out if the shop is trustworthy only by looking through their website. Try contacting the company through telephone or e-mail. When speaking or corresponding with a company representative, note how he or she answers your questions. If you notice that he or she is getting annoyed and is trying to end the conversation or avoiding questions and persuading you to buy the product directly, you can safely conclude that this online store is not safe. If you connect via e-mail, then you should get a response within one or two working days. A late response speaks of unprofessional customer service.
Read carefully through the company policy statement that should be displayed on their website. It is very important to note what their policy on returning items is. You have to make sure that you are able to return a jewel if it turns out to be too small or too big, or if it looks different than it does in the picture. All reputable online shops will allow for the return of products up to a week after delivery. And last but not least, look at the prices.
If they are too cheap or too expensive in comparison with other online jewelry stores, that should bring out a red flag. If the big difference in pricing concerns you, then you will have to do more research on the company. Google it and check out some opinions from forums or discussion boards that are not affiliated with the company or its website.